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Proposes rule changes and new rule to deter deceptive earnings claims.
January 13, 2025
By: TOM BRANNA
Editor
Ding, dong. The Federal Trade Commission is calling. The FTC is seeking comment on proposed changes to the Business Opportunity Rule and a proposed new Earnings Claim Rule that, taken together, would strengthen the agency’s tools to curb deceptive earnings claims in industries where they are pervasive: multi-level marketing (MLM) programs and money-making opportunities. While deceptive earnings claims are already illegal, the proposed changes to the FTC’s Business Opportunity Rule and the new...
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